Ever thought about how much television advertising adds to your shopping bill? Not really fair that those of us who don't watch the likes of ITV should have to pay for it with every trip to the supermarket.
So here's an idea. When the analogue signal is turned off, digital boxes should be made available that are locked to BBC stations. People who have one of these boxes will be eligible for a refund on all products and services that have been advertised on TV.